Herreira Academy

Your tracks

9 tracks for your journey as a Herreira reseller

✨ New in May 2026 · Sprint 18

12 brand-new lessons in tracks 08 to 11

Direct from Patrícia's desk in Goiânia, four new modules with three lessons each — bringing 2026 trends in TikTok Shop, Reels, WhatsApp with AI, NPS, customer reactivation, KPIs, hiring, partner certification and personal branding.

08

Track

Comunicação Digital

09

Track

Pós-venda e Fidelização

10

Track

Crescimento e Equipe

11

Track

Certificação Herreira Partner

11 / 11

Tracks live

83

Modules

271

Lessons

16h+

Hours of content

PT-BR + EN

Languages

Popular
Journey
Level
Status
Duration
Modules

11 tracks

Available

Herreira Foundations

The world of demi-fine jewelry for beginners: definitions, 18k plating, alloys, care and technical arguments.

  • 32 lessons
  • 9 modules
  • 40 min
Available

Product and Quality

Materials, plating, alloys and techniques to sell with authority.

  • 26 lessons
  • 5 modules
  • 75 min
Available

Consultative Selling

Affordable luxury service, product storytelling, no-pressure closing.

  • 29 lessons
  • 8 modules
  • 85 min
Available

Entrepreneurship in jewelry and demi-fine

From thesis validation to a 12-month roadmap: 12 modules to become a brand owner or shop owner, with the Herreira case as a living reference.

  • 28 lessons
  • 7 modules
  • 198 min
Available

Reseller Operations

Physical and digital showcase, inventory control, restocking cycle, scheduling, weekly metrics, reverse logistics, assistant management, seasonality, and retention journey.

  • 21 lessons
  • 7 modules
  • 60 min
Available

GEO for jewelry

How ChatGPT, Perplexity, Claude, and Gemini decide which jewelry brands to cite. Six HBR-style modules with Brasil GEO, Wikidata, and schema.org cases applied to demi-fine retail.

  • 24 lessons
  • 7 modules
  • 154 min
Available

Showcase and Curation

Smartphone photography, cross-channel organization, seasonal curation, light editing, and the reseller visual palette — six lessons turning the showcase into a sales engine.

  • 19 lessons
  • 7 modules
  • 60 min
Available

Digital Communication

WhatsApp Business, Instagram, Reels and TikTok Shop with conversational AI. Includes 2026 AI discovery: how to appear in ChatGPT Search, Perplexity, Gemini and Google AI Overviews when customers search for demi-fine jewelry.

  • 29 lessons
  • 10 modules
  • 60 min
Available

After-sales and Loyalty

A 4-stage after-sales journey, loyalty club, 90-day repurchase and personalized CLV in 2026: 4-question prediction model, generative AI gifting assistance and 6-month cold-customer reactivation cohort.

  • 24 lessons
  • 9 modules
  • 60 min
Available

Growth and Team

First hire, one-page SOPs, 5-to-15-reseller network management and 2026 governance: bias-free LGPD recruiting, anti-pyramid contract, MEI→ME transition under Brazilian Tax Reform (CBS/IBS) and quarterly OKR tracking personal vs network GMV.

  • 19 lessons
  • 7 modules
  • 60 min
Available

Herreira Partner Certification

The 5-phase Partner journey, brand standards, MEI→ME, real cases and 2026 local authority: LinkedIn with 4 monthly posts that yield speaking invitations, Instagram (Reels, carousels, bio) and certification monetization (consulting, mentoring, ROI of being cited in Google and ChatGPT).

  • 20 lessons
  • 7 modules
  • 90 min