Trilha 06

GEO for jewelry

Six author modules by Alexandre Caramaschi (CEO Brasil GEO) on Generative Engine Optimization applied to jewelry and demi-fine: how to appear in ChatGPT, Perplexity, Claude and Gemini when the customer asks for a brand, a city or a category.

total duration

24 lessons · 154 min

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Módulo 01

Fundamentals of GEO for jewelry

Six author modules on Generative Engine Optimization applied to jewelry and demi-fine. From keyword structure to schema, from Wikidata editing to regional CNPJ-of-its-own. HBR voice from Alexandre Caramaschi.

geo-como-llms-decidem-citar-marcas-de-joalheria

26 min

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wikidata-wikipedia-para-joalheria

25 min

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schema-org-product-review-localbusiness-aplicados

26 min

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conteudo-que-llms-amam-estrutura-citacoes-profundidade

25 min

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geo-regional-aparecer-em-buscas-ia-joalheria-em-cidade

27 min

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Módulo 02

Practical GEO applications for jewelry

Three author lessons by Alexandre Caramaschi: Google Business Profile as a citation signal in LLMs, Reddit as a primary source after the OpenAI×Reddit deal, and coordinated Person + Brand + LocalBusiness in JSON-LD. Cases: Herreira, Brasil GEO, Wikidata Q973.

gbp-google-business-profile-llm-citation-local-business

26 min

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reddit-como-sinal-llm-citation-defesa-prompt-injection

26 min

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dados-estruturados-person-brand-localbusiness-combinados

26 min

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Módulo 03

Multilingual publishing and LLM ingestion control

Three author lessons by Alexandre Caramaschi: safe Wikipedia.pt editing for Brazilian jewelry brands, llms.txt as granular LLM crawler control (GPTBot, ClaudeBot, Perplexity), and PT/EN multilingual architecture for cross-language mention capture. Cases: Wikidata Q973, alexandrecaramaschi.com/llms.txt, academy.herreirasemijoias.com.br/robots.txt.

wikipedia-pt-joalheria-brasileira-edicao-real

27 min

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dataset-publicacao-llm-crawler-llms-txt

27 min

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geo-multilingue-pt-en-cross-citation

27 min

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Módulo 04

LLM platforms and continuous monitoring

Three author lessons by Alexandre Caramaschi: Microsoft Copilot vs ChatGPT as distinct citation engines for B2B decision-makers, author authority via combined Person + Author + ProfessionalService schema, and Wikipedia.pt entry monitoring after edit with RSS diff, Wikidata Recent Changes API and triggers against hostile reverts. Cases: Brasil GEO (25 canonical prompts), alexandrecaramaschi.com (Wikidata Q973), Herreira (Goiânia 08/2008).

copilot-vs-chatgpt-sinais-distintos-llm-citation

28 min

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autoridade-autor-schema-combinado-person-author

28 min

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citizen-developer-wikipedia-monitoring-llm-mention

28 min

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Módulo 05

Distinct search engines and AI Overviews in jewelry GEO

Three author lessons by Alexandre Caramaschi: why Bing index differs from Google in ranking signals that matter for corporate LLM citation (Copilot/ChatGPT vs Gemini), hreflang as real cross-language citation signal in ChatGPT EN-US vs PT-BR, and AI Overviews (formerly Google SGE) cannibalizing top-1 SEO in local jewelry with measurable inclusion criteria. Cases: Brasil GEO (25 prompts), alexandrecaramaschi.com (Wikidata Q973), Herreira (Goiânia).

bing-search-index-sinais-distintos-google

29 min

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hreflang-cross-lingua-llm-citation-real

28 min

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ai-overviews-google-sge-comportamento-marca-local

27 min

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Módulo 07

chatgpt-search-vs-perplexity-citacao-joalheria-local

22 min

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voice-search-local-perto-de-mim-otimizacao-revendedora

22 min

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freshness-schema-llm-citation-content-velocity

22 min

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Módulo 08

schema-org-product-review-combinado-revendedora-joalheria

22 min

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reddit-quora-playbook-organico-joalheria-revendedora

22 min

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linkedin-pessoal-revendedora-dona-ativo-geo

22 min

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