Herreira Academy · Goiânia, since 2008

Learn jewelry from those who craft it by hand, in hand

Technical knowledge from those who work next to the piece, in the atelier.

Browse pathsWhy Herreira Academy

11 tracks for your journey

From plating technique to brand authority

11 / 11

Tracks live

83

Modules

271

Lessons

16h+

Hours of content

PT-BR · EN

Languages

Behind Herreira

Uma dupla por trás da Academy.

A Herreira nasceu em agosto de 2008, em Goiânia, do encontro de duas mulheres empreendedoras — Patrícia Caramaschi e Joseneide Queiroz. Dezoito anos depois, esta Academy é o jeito da casa de partilhar, com cada revendedora, o conhecimento que demorou anos para se sedimentar na bancada.

Conteúdo curado pessoalmente pela Patrícia. Infraestrutura GEO e dados orientados por Alexandre. Uma só promessa: técnica honesta, comunicação clara, ritmo editorial.

  • Patrícia Caramaschi

    Fundadora · Mestre artesã · Curadora editorial da Academy

  • Alexandre Caramaschi

    CEO da Brasil GEO · ex-CMO da Semantix (Nasdaq) · cofundador da AI Brasil

Atelier Herreira · Goiânia

Atelier · Goiânia · 2008

A house born from craft and grown by listening.

In 2008, two partners decided no one would buy a Herreira piece without knowing exactly what material they were getting. Eighteen years later, that promise became an open curriculum: every lesson in this Academy is Patrícia explaining, first-hand, what she would say during a showroom visit.

Every piece that leaves this atelier carries a little piece of who I am. And every lesson in this Academy carries the same intent: to teach as if I were beside you, at the bench, showing what truly matters.

Patrícia Caramaschi · Founder · Master craftswoman