Módulo 01
Herreira Partner Certification
Four master lessons that found the Herreira Partner certification journey: five-phase application journey (prerequisites, application, technical evaluation, practical evaluation, ceremony), mandatory brand standards (logo, palette, typography, photography, communication), when to migrate from MEI to Microenterprise, and three real case studies of certified Partners in Goiás.
02brand-standards-herreira-partner-visual-comunicacao
23 min
03mei-to-me-upgrade-journey-partner
23 min
04master-partner-case-studies-3-jornadas
23 min
Módulo 02
Partner renewal, Master Partner and external brand ambassadorship
Three advanced lessons that expand the certified Partner cycle: renewal protocol at the end of 24 months (simplified re-evaluation, symbolic R$ 350 fee, gradual downgrade on failure), creation of the Master Partner tier (intentional cap of 12 spots, +2 point commission, advisory board), and Partner as external ambassador in regional media and industry events (IBGM, talks, local podcasts). Mixed voice Patricia + Alexandre Caramaschi.
01renovacao-partner-24-meses-protocolo
25 min
02master-partner-tier-acima-criterios-jornada
25 min
03brand-ambassador-externo-partner-celebridade
25 min