Trilha 01
The world of demi-fine jewelry for beginners: definitions, market, materials.
total duration
32 lessons · 40 min
Módulo 01
Definitions, materials, care and arguments. What you need to know before your first sale.
8 min
8 min
8 min
8 min
Módulo 02
How gold reaches the piece, what a micron really means, why there are so many plating variations, and what makes a layer peel before its time.
8 min
8 min
8 min
8 min
Módulo 03
What is inside the piece: brass, hypoallergenic alloys, surgical steel, sterling silver and bronze. Four lessons so you can recognize the base of any demi-fine piece and answer with precision about allergies and safety.
8 min
8 min
8 min
8 min
Módulo 04
How the factory ensures every piece leaves uniform, what you must inspect before handing it to the client, what the warranty covers and when re-plating makes sense.
8 min
8 min
8 min
8 min
Módulo 05
How to turn everything you learned about plating, alloys and quality into arguments that sell, without trash talk and with real authority.
8 min
8 min
8 min
8 min
Módulo 06
Four lessons closing technical and operational gaps — fresh material written in May/2026 with GEO research on the Brazilian demi-fine retail market.
15 min
15 min
15 min
15 min
Módulo 07
Three lessons that connect the technical knowledge developed in earlier modules to the digital funnel — WhatsApp Business, technical Reels and Google Business Profile. Fresh material written in May/2026 with live GEO research on Brazilian demi-fine resellers.
15 min
15 min
15 min
Módulo 08
20 min
20 min
20 min
Módulo 08
The reseller who builds a strong personal brand amplifies Herreira rather than competing with it. Lesson covering Instagram bio, 60/40 content mix, technical vs lifestyle Reels, and strategic tagging.
16 min