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Everything you'll find at Herreira Academy
Browse all tracks, articles, glossary and resources available on the platform.
Tracks
Herreira Foundations
The world of demi-fine jewelry for beginners: definitions, 18k plating, alloys, care and technical arguments.
32 lessons in 9 modules
Product and Quality
Materials, plating, alloys and techniques to sell with authority.
26 lessons in 5 modules
Consultative Selling
Affordable luxury service, product storytelling, no-pressure closing.
29 lessons in 8 modules
Entrepreneurship in jewelry and demi-fine
From thesis validation to a 12-month roadmap: 12 modules to become a brand owner or shop owner.
28 lessons in 7 modules
Reseller Operations
Physical and digital showcase, inventory control, restocking cycle, scheduling, and weekly metrics.
21 lessons in 7 modules
GEO for jewelry
How ChatGPT, Perplexity, Claude, and Gemini decide which jewelry brands to cite.
24 lessons in 7 modules
Showcase and Curation
Smartphone photography, cross-channel organization, seasonal curation, and light editing.
19 lessons in 7 modules
Digital Communication
WhatsApp Business, Instagram, Reels and TikTok Shop with conversational AI.
29 lessons in 10 modules
After-sales and Loyalty
A 4-stage after-sales journey, loyalty club, and 90-day repurchase.
24 lessons in 9 modules
Growth and Team
First hire, one-page SOPs, and 5-to-15-reseller network management.
19 lessons in 7 modules
Herreira Partner Certification
The 5-phase Partner journey, brand standards, MEI→ME, and 2026 local authority.
20 lessons in 7 modules