Structured follow-up: the D+7/D+30/D+90/D+180 cadence that multiplies LTV

## Structured follow-up: the D+7/D+30/D+90/D+180 cadence that multiplies LTV

In January 2021 our team ran a simple study on the Herreira reseller database: 312 clients with first purchase between 2018 and 2020, cross-referenced with reseller WhatsApp logs. The question was direct — is there measurable difference between the LTV of clients receiving structured follow-up and clients who do not? The answer fit in three tables. **Clients receiving structured follow-up through D+180 have an average LTV four times higher than clients who only get a D+0 follow-up.** Not three. Four. In some segments, seven.