Technical authority on social media
I see lots of resellers posting a piece photo captioned "loved this piece, available at the link". Fine, up to a point. But that is what everyone does. The reseller who sells more in the medium term is the one who teaches. Simple technical content, the kind you learned in modules 2, 3 and 4, becomes your edge online. This lesson shows what to post and how, without becoming a boring teacher and without having to master algorithms.
Why teaching sells more than showing
Whoever shows pieces competes with the factory, the marketplace, a thousand identical resellers. Whoever teaches about microns, alloys, plating and care has no competitor — because most resellers cannot explain this. Your authority will come from a layer of information no one else offers. A new client finds you, follows you, trusts you. When she buys, she buys from you, even if your piece is in the same price range as a competitor.
Forget algorithm hacks. What you need is content only you can make because only you went through the Herreira trail.
The four formats that work
Micron carousel. Five simple slides in Canva. Slide 1: "What is a micron?" Slide 2: "Thin plating vs thick plating." Slide 3: "Popular market standard vs Herreira standard." Slide 4: "Why this changes the lifespan of your piece." Slide 5: "Want to know the micron of the pieces I sell? Message me." Two hours of work. Post once a week.
Short adhesion-test video. Grab one of your old pieces, rub it with dry flannel on camera, show the shine returning. Five to twenty seconds, no cuts, caption: "Quality 18k plating shines again with flannel. Thin plating does not." You are teaching care and proving quality at the same time, without one sales word.
"Did you know" reel. Voice in front of camera, neutral background, twenty seconds. "Did you know that ninety percent of demi-fine allergies are not to demi-fine, they are to the nickel in the alloy?" Done. It will reach the woman who has had that doubt for years.
Factory backstage stories. Whenever Herreira releases a photo or video from the factory floor, repost with a line of your own: "That is where the 18k gold inside the piece you will wear comes from." You link your personal brand to a real factory — almost no reseller does this.
Two topics you always have ready
When you do not know what to post, pick one of these two:
- Myth vs truth. "Myth: all demi-fine tarnishes quickly. Truth: it depends on plating thickness and alloy." Three lines. Becomes a post.
- Question of the week. Take the most common doubt a client sent you on WhatsApp this week and answer it in public. You already wrote the answer, just adapt it for the feed.
Good content is born from real service. You do not need to invent anything.
What to avoid
- Text too long without breaks. No one reads.
- Catchphrase without technical information. Sounds like everyone else.
- Catalog photo only, no voice of yours. Sounds like a repost.
- Exaggerated promise ("lasts forever"). Breaks trust.
Pocket sentence
"I do not show pieces. I teach what is inside them. That is why the client remembers me."
What to practice this week
Pick one of the four formats (carousel, video, reel or backstage stories) and produce it this week. Just one. Post at the best hour you already know from your audience. Note the number of direct messages that arrive in the next seven days — that is the most important signal, more than likes. Next week, repeat the same format with a new topic. In a month, you have four pieces of technical content circulating, and your authority has already shifted. And remember: everything you saw in this trail, from module 1 to module 5, is raw material for content. You do not need to study anything more right now — you need to start publishing.