Technical arguments to sell with authority
You already know what demi-fine is, what 18k plating is, what alloys and care are about. Now let us put all of that on your lips, at the right time, with the right client. This lesson is your kit of answers to the most common objections. Memorize it.
Objection 1: "But it is more expensive than the one at the mall"
Technical answer: "I get it. The price difference is in the plating thickness and the alloy quality. The mall piece usually has half a micron of plating — it lasts three to six months. Herreira works with three microns or more on everyday pieces — it lasts years. You will save by buying once here instead of three times there."
Why it works: you do not disqualify the competitor, you explain the technical difference that justifies the price. The client does the math herself.
Objection 2: "I am afraid of allergies"
Technical answer: "Most allergies are not to demi-fine, they are to the nickel in the alloy. Herreira has a nickel-free line made precisely for sensitive skin. Let me show you pieces from that line that match what you are looking for." And you start showing.
Why it works: you acknowledge the concern, give the technical name to the problem (nickel) and offer a concrete solution. The client leaves with a feeling of being cared for.
Objection 3: "I want something that lasts a long time"
Technical answer: "Demi-fine durability depends on three things: plating thickness, alloy quality, and care in use. Herreira guarantees the first two. The third I will teach you now — it is three simple rules." And you deliver lesson four.
Why it works: you promise what you can deliver (product quality) and hand over the rest to the client (care), creating shared responsibility. No one feels misled later.
Objection 4: "Is it real gold?"
Technical answer: "Yes. The plating is real 18k gold — the same standard as fine jewelry. The difference is that here the gold is on the surface in a three-micron-or-more layer, instead of the whole piece being solid. That is why you pay a fraction of the price and get the aesthetics and feel of fine jewelry."
Why it works: you do not lie or make things up, you say exactly what it is. The client gets clarity, and clarity is what sells to the kind of woman who buys Herreira.
Objection 5: "I saw demi-fine for ten dollars on Instagram"
Technical answer: "It exists, yes. But most of those pieces have thin plating, nickel in the alloy, and last three months at most. As a Herreira reseller I would rather sell one piece that lasts three years than three pieces that last three months each. You decide what makes more sense for you."
Why it works: you do not fight the popular market, you position Herreira where it belongs — superior quality at a fair price. And you give the decision back to the client.
The golden rule of every sale
Technique without heart sounds cold. Heart without technique sounds amateur. You need both. The Herreira client wants to be heard, but also wants to learn from you. That combination — atelier in tone, factory in information — is what sets a Herreira reseller apart from any other.
What to practice this week
Pick two of these objections and rehearse the answer out loud three times a day until they come out naturally. Next week, pick two more. In one month you have them all memorized. And then it is just listening to the client — because the answer is already on your lips.
And remember: you are not selling metal. You are delivering the jewel she is.