## Before the company there was the question
August 2008. I was 28 years old, the living room at home turned into a workbench in Goiânia, and a question that would not leave me alone: is there room between inaccessible luxury jewelry and the generic demi-fine of the mall? It was not a rhetorical question. It was a life bet. I had a family, bills to pay, Alexandre saying yes — and even so, before any company registration, I needed to test whether that was a thesis or just my will.